Category Archives: Pump Newsletter

No to E-15

Corn Nozzle ExportedThe government is attempting to mandate an increase in the amount of ethanol required in gasoline from ten-percent to fifteen-percent. At first glance it doesn’t look like a big deal; but when you consider the repercussions of what this actually means, it can have serious ramifications.

Some of you may have experienced difficulties when changing from pure gasoline to a ten- percent ethanol blend. Ethanol is a powerful volatile solvent. Ethanol is one of the oldest recreational drugs known to man, sometimes called “Moonshine.” Because of its makeup, ethanol is not suitable for older automobiles as it can damage carburetors, valves and other aspects of the engine.

More importantly to you, ethanol is incompatible with many of the components of your station’s  tank pumping system, including pumps, tanks, lines, meters, rings and valves. Because of this governmental proposed increase of ethanol from ten to fifteen-percent, we anticipate even more problems developing with tank pumping systems.

The United States produces seven-billion gallons of ethanol annually and that figure is predicted to double in the next two years. The main ingredient of America’s ethanol is corn, and this predicted increase in ethanol production creates the potential for a decrease in the availability of corn to the consumer and as animal feed, which could have a rippling effect on every part of the food industry, including cost to the general public at the grocery store.  Therefore, as a leading wholesale gasoline supplier, we are not endorsing this proposed increase to fifteen-percent ethanol blend.

Sunoco: One of the Strongest Brands

Sunoco-980x607Countywide Petroleum Company is now branding gas-station/c-stores Sunoco, and is proud to supply Sunoco branded gasoline.

According to Bob Owens, President and CEO of Sunoco, “We completed our merger of Energy Transfer Partners and Sunoco and have now officially started down the road of creating the best retail company in America. We look forward to traveling that road with you. In the past few months there has been a lot of inaccurate media noise. We have no intention of selling the business, and here’s why: Sunoco is one of the strongest brands in America. Sunoco means performance and reliability and Sunoco’s racing partnerships as the Official Fuel of NASCAR demonstrates this every week more powerfully than any other brand can and those partnerships are set to last for years to come. Sunoco is strong and stable. Sunoco is committed to being an excellent business partner that has delivered outstanding financial results with a high degree of consistency over the long term. This performance provides a great platform for continued growth. We intend to continue to do that to grow a bigger and better Sunoco branded network with every passing year.”

Countywide Petroleum Company wants its current dealers and prospective customers to know that due to a regional pipeline project, the Sunoco Youngstown Terminal is scheduled to shut down by the end of January 2013. There are no plans to convert this terminal to a natural gas facility. At the conclusion of the Allegheny Pipeline project in the later part of 2014, the Youngstown Terminal will open again as a gasoline terminal serving our branded customers. Sunoco’s supply department has adjusted supply to meet demand by adding access and inventory at the terminals in Aurora, Akron and Cleveland.

A Brand Means a Commitment to the Community

Brand ExportedIn different ways, BP, Valero and Sunoco all demonstrate good will by community involvement. When you brand your station, you echo these commendable sentiments. Confirming their commitment to the community, here are just a few of the recent charitable endeavors in which Countywide Petroleum Company took the lead.

Countywide was a principal sponsor of “Teal Ribbon Comedy,” an Ovarian Cancer Research Benefit starring Billy Gardell of the hit show “Mike and Molly,” to support the Magee-Womens Research Institute in their goal to find a cure for Ovarian Cancer. Countywide Petroleum tried to do their part to help fight this dreaded disease.

Countywide Petroleum also supported “Hearts for the Hungry,” a relief effort to feed and care for starving children in Haiti. With food, medical care and educational services, this charity offers opportunities to the children of a nation that has many difficulties, but endless possibilities. The main goal of this worthy charity is to provide these children with hope and courage for the future

Countywide also provided funding for the “Holy Family Dining Project,” to benefit a Pittsburgh Institute that incorporates Residential Programs; Family Counseling, Substance Abuse Services; Specialized Schools; Mental Health Counseling; Youth Workforce Development; a Parent-Child Literacy Program; a Nutrition Program and Energy Assistance Programs.  Holy Family Institute takes care of children who are alone in this world, and who need a helping hand. Through its own efforts and others, including BP and Valero, Countywide Petroleum built a beautiful dining facility to brighten the lives of these children, and the staff who care for them.

Brand your station and take a lively helpful role in your community. Countywide Petroleum Company proudly chooses to take a dynamic constructive role in the world in which we live.

Tony and Lurline’s Daughter

Erma And Chuck Framed ExportedCountywide Petroleum Company Dealer, BP Marketer Erma Dodd lives by several philosophies. One is “Separate Principal from Personality.”  For Erma, “Principal” means the job has to be done right, honestly and fairly. “Personality” means when conducting business, personalities do change but her “Principal” still has to be followed. Another value Erma lives by is “she appreciates her integrity too much to lose it.” A wonderful person, ultimately, Erma’s life is guided by her faith.

Tony and LurlineExportedErma father Tony Saveikis was the son of Lithuania immigrants. At age fourteen, Tony began work as a butcher in the West Park section of Pittsburgh. Five years later, at nineteen, Tony bought the shop. Tony met the love of his life when his future bride Lurline came into his store. In the early 1940s when Erma was two years old, Tony found a thirteen acre farm, ten miles west of Pittsburgh. Reluctantly, Lurline agreed to move to the “country.” A short time later, a new Route 22/30 cut through their property and that meant traffic and travelers. Tony built one of the first motels west of Pittsburgh. Would they name it Tony Town or Tonydale?  Their second daughter was named Toni so they decided to name it Tonidale. Motel business operates around the clock so it was logical that a twenty-four hour a day gas station so the Tonidale Gas Station was born. Tony decided the gas station’s midnight shifts would keep an eye on the motel and rent the rooms during the night. The guests needed somewhere to eat so a small diner came next.

In 1961, the “Superhighway,” the new Route put the gas station out of the main stream of traffic. Tony bought a piece of land down the Pike and literally picked up the gas station and moved it to the better location.  Tony bought another piece of cloverleaf shaped land nearby that had a little house and Tasty Freeze ice cream stand on it. On that property, Tony built the Tonidale Barber and Beauty Shop.

In the 70s, Tony built the Tonidale Self-Serve Station that was visible from the Superhighway and the first kiosk was so small it did not have a bathroom. The employees had to run across the street and use the restroom in one of the other businesses. In 1985 that station was branded Amoco and it was slightly enlarged to include an employee bathroom.

Erma fondly recalls a joyful childhood with a brother, sister and a doting mother and father, who were industrious, loved people and treasured each other. On Saturdays when Erma was in 7th grade, she worked with her dad at Tony’s Market. She weighed produce and put it in a brown paper bag and wrote the price on the bag for customers. She dusted shelves and kept the products facing properly.  In the 8th grade, she remembers wearing an apron and working at the Tastee Freeze. The next few years Erma worked Saturdays cleaning rooms at the Tonidale Motel. In the summer after her junior year, she worked in a bank. In 1957 Erma graduated from West Allegheny High School and received the honor as “Most Outstanding Student,” and she was State President of the “Future Business Leaders of America.”

After high school, Erma and her husband owned the Tasty Freeze and began their family. They moved into the little house next to the stand and operated the Tasty Freeze, and raised three sons who came to know all of their customers. After eleven years in the ice cream business, her dad helped Erma and her husband buy the Fort Pitt Motel. They moved into an apartment next to the motel office and worked there from 1969 until her marriage ended in 1987.

Months later, Erma went to the bank and a stranger opened the door for her. Two years earlier, Chuck Dodd, a contractor, had become a widower. Chuck noticed that Erma did not wear a wedding ring and Cupid hit him hard. Simultaneously, Erma noticed this gentleman. After learning she was single, Chuck sent a note to the Bank Manager and asked him to give it to Erma. The bank manager passed the note and arranged a meeting. From then on the bank manager’s nickname became “Cupid.” When they became a couple, the Bank Manager retrieved an image from a security camera that showed the two of them looking at each other that very first day. To this day, it is one of Erma’s most treasured photos. Erma calls Chuck her “Prince Charming.” After they wed, Erma moved from the motel to Chuck’s farm and home atop a hill with no neighbors in sight. She thought she had died and gone to Heaven. No more getting up in the middle of the night to rent rooms. Together in 1992, they bought four acres next to the motel and Chuck, his brother and sons and Erma’s sons built the Aqua Jet West Car Wash. In 2000, Chuck designed and completely rebuilt the original Tonidale Gas Station from the ground up and was on sight when the first shovel of dirt was turned until completion. Married for twenty-five years their combined family consists of seven sons, one daughter, their spouses, twenty-seven grandchildren and ten great-grandchildren.

In 1977, Erma lost her mother; with tears spilling from her deep blue eyes, she recalls raising a glass of wine with her father to toast her precious mother’s memory. Lurline’s untimely death suddenly ended Tony’s drive to expand his business ventures and he was content to just care for and enjoy his family. Sadly, in 1986, after a lifetime of laughter, friendship, love and accomplishments, Tony died and Erma said, “joined Lurline in Heaven.”

In the late 90’s Amoco was purchased by BP. In 2008, Erma signed a contract to become part of Countywide Petroleum Company’s growing family. For years it was known that the bridge on the original Steubenville Pike had to be reconstructed. Finally in 2010, the bridge closed and traffic was cut off. Customers had a detour of two miles to get to the BP Station from the east and local customers from the west had to drive around road blocks to get their BP gas.

Erma has immense gratitude for the help Milo and Countywide Petroleum Company provided during the long fourteen-months that the bridge was closed and that it will still take years to recover from that loss. During the time of the bridge closure, Countywide re-imaged the Tonidale BP which included new dispensers, fresh paint and repairs to the parking lot; and Countywide also extended Erma other financial considerations. Erma says that her BP Station could not have made it without Countywide Petroleum Company’s kindness, understanding, help and support.

To this day, Erma misses her cherished parents and she often wonders what her life would been like without them. Erma knows she is blessed to have been Tony and Lurline’s daughter.

6 Simple Ways to Build a Better Image

MR Petroleum Indiana After AnotherSummer is here, which means the busy traveling season is upon us! Now is an ideal time to focus on increasing your station’s curb appeal. Did you ever consider why a consumer would choose a gas station down the street rather than yours? Research has shown that it’s not always about the price. In a recent study completed by a major petroleum retailer, sites that were clean, well-lit, and well maintained did 20% to 30% more volume than those that neglected these major details. Emphasis on keeping a clean and fully functioning facility at all times can drive business from a competitor’s location to yours. The following are some recommendations and cleaning tips that will get those potential customers off of the street and onto your lot.

  1. Your price sign is often the first thing a prospective customer sees. Be sure the sign is displaying the correct price at all times. Check for missing letters or numbers and any misspelled words. If your sign is digital, make sure the lights are fully functioning.
  2. Dispensers and pump islands are your primary interaction with your customers. Nobody wants to grab dirt and grime. Clean dispensers and nozzle handles with hot soapy water to remove any gasoline sludge. Keep dispensers looking up to date by replacing torn or peeling decals with the newest version. For dented and scratched panel risers and skirts, purchase replacement pieces for a quick fix that looks new. It is important to keep pump islands clean and free of gasoline spills. Power wash or deck brush the concrete to remove stains and other dirt build up.
  3. Make your station stand out. A fresh coat of paint to your building can make it look like new. Contact your distributor for colors and paint codes. Take time to repair any areas of the c-store that need work. An attractive and fully stocked c-store can increase your overall sales.
  4. Look up…at your canopy. Check for leaks and holes, the canopy’s main function is to keep your customers dry. Touch up areas where paint is chipping or rust is present. Replace light bulbs. It is proven that consumers feel safe in a well-lit environment.
  5. Inspect your parking lot. Repair potholes or cracks in the pavement. Re-stripe faded parking lines, do not forget about repainting handicap spaces as well. Take a broom and dustpan and sweep the site fully. Walk the perimeter of your property to collect any trash laying around.
  6. Landscaping is a great way to improve the look of your site. Remove weeds and replace them with colorful inviting flowers or shrubs. Keep grass cut down and manicured for a professional look.

Seeking Rewards

RewardsSignToday’s marketplace is constantly flooded with reward programs in an effort to satisfy customers’ increasing demand for instant rebates. Gone are the days where the consumer is excited about mail-in rebates; right now it is all about instant gratification. These reward programs can keep existing customers, build loyalty, and bring new customers. Customers are after gifts, perks, cash back, and especially instant price rollbacks at the pump! With the competition for business as difficult as ever, locations are searching for opportunities to distinguish themselves and grow their customer base. Consumers are beginning to expect rebates and drive out of their way in search of those rewards. The battle lines have been drawn, with each brand or convenience store chain offering their own rewards program. Contact Countywide Petroleum Company and gain the competitive advantage to lure customers to your location.

Skimming Education and Prevention

Don’t let skimming happen at your location. Skimming is a form of fraud whereby  a customer’s credit or debit card information is stolen by “skimmers” and then used to make fraudulent purchases or withdrawals. Gas stations and ATMs are primary targets because of the use of credit and debit cards at self service terminals. It is a difficult crime to detect because the equipment is often overlooked by the untrained eye, and there is typically a lapse in time between when the information is stolen and when it is used to make fraudulent purchases. Often times these crimes go unnoticed until the customer checks their bank statement or receives a call from their financial institution. As a station operator there are steps you can take to protect yourself and your customers from these types of crimes, therefore it is important to understand how skimming works in order to prevent it.

Real Card Reader Slot FramedSkimming involves installing a piece of hardware over the credit card reader at the point of sale, typically the dispenser. Skimmers come in several forms and complexities. Some are easy to install requiring only double stick tape, while others are more complicated, requiring the removal of the faceplate of a dispenser. Once the skimming device is installed it records the numbers of all the credit cards that are used at that dispenser. Once recorded the numbers can be wirelessly or manually retrieved from the skimmer.  After the data is retrieved the perpetrators encode the card numbers onto fake credit, debit or gift cards. These cards are then used to make fraudulent purchases.

skimmer device framed

The most effective way to stop skimming at your location is spotting it before it happens. Train your employees to identify what a card skimmer looks like and schedule time during each day to inspect the dispensers. Provide photos of what the card dispenser should look like. If a customer is spending too long at a dispenser or appears to be tampering with the credit card reader, inspect it after they leave to be sure it has not been manipulated. If you notice someone around your station on a computer or cell phone for long periods of time they could be downloading the data wirelessly.  Be cautious of non-scheduled maintenance to your dispensers, as scammers will pose as technicians and install skimmers during “maintenance”.

If you believe you have detected a skimmer, take the suspected dispenser offline and notify the police. Do not try to confront or detain suspected skimmers. If you have confirmed a skimmer at your location you should inform your bank, credit and debit card processor and your dispenser technician. There is not a foolproof plan to prevent skimming at your station, but being aware of the problem and taking the steps to prevent and detect it is good for your business and your customers.