Tag Archives: brand

2014 Fall Newsletter, Pump Newsletter

Customer Loyalty

December 28, 2015 Countywide2015

Increased sales occurs either through expanding your customer base or getting more business from your existing customers. Customer growth is a huge undertaking and is invariably expensive. Therefore it is imperative to get your existing customers to buy more on each trip or buy more frequently.

If you expect customers to be loyal, then you must show them how determined and committed you are to your own business to earn their business. It is important to surround yourself with competent, customer-friendly employees that will follow in your footsteps. Keeping a quality staff is imperative to keeping a loyal customer base. Mentor them to do as you say and do as you do.

Keep the exterior of your location up to par, sweep up those cigarette butts, clean the windows and take care of any gas spills. Have a logical store layout and maintain organization, “a place for everything and everything in its place.” Customers do not want to waste time hunting for what they need. Make sure the shelves are clean and fully stocked. Half empty shelves and dusty products do not make a very good impression. Greet customers promptly when they enter your store. Learn and use their name. Once you are acquainted, ask them how they are, what is happening with their live and families, etc. Learn what they buy and offer new products and merchandise you feel will appeal to them. Building a genuine relationship with your customers will make it hard for them to shop anywhere else.

2014 Fall Newsletter, Pump Newsletter

Brand

December 28, 2015 Countywide2015

Thinking about branding? A brand creates the feeling of familiarity and comfort in the minds of the consumer, leading to a confidence about the quality of your product and location. An alliance with a strong and enduring brand gives you preferred access to exceptional products, services, promotions and advertising. The following are some of the benefits of branding:

Your business will get a vibrant face-lift, improving its curb appeal.
By signing a contract under a brand, you will have access to reliable supply and competitive pricing on fuel.
Branding gives you access to top-of-the-line equipment and cutting edge technology along with built-in customer support.
Your gasoline will no longer be perceived as “generic”. Like it or not, many consumers trust branded gasoline more than unbranded. They believe branded fuel is of higher quality, passes higher EPA standards, and is worthy of a higher price tag. Some of the bigger brands go a step further in attracting these customers by highlighting the additives included in their proprietary blended gasoline, (for example, BP with Invigorate® and Citgo with TriClean®).
You will be authorized to offer the brand’s credit card, rewards and gift cards, as well as corporate fleet cards and programs, all of which save you on card processing fees.
Branded advertising campaigns increase visibility and exposure for your station. Targeted advertising on cable and broadcast TV, radio, internet, billboards and digital ads drive customers to your location.
Choosing to brand your station can open the door to a variety of philanthropic efforts, volunteer activities and educational support programs. Major brands offer programs and support initiatives to give back to their communities, for example, BP Fueling Communities, The Valero Foundation, The Citgo Fueling Good Program and The Sunoco Foundation. Such programs provide assistance to enable you to take a leadership role in your community.
Your branded location can be found on most GPS devices and search maps.

2013 Spring Newsletter, Pump Newsletter

Sunoco: One of the Strongest Brands

December 28, 2015 Countywide2015

Countywide Petroleum Company is now branding gas-station/c-stores Sunoco, and is proud to supply Sunoco branded gasoline.

According to Bob Owens, President and CEO of Sunoco, “We completed our merger of Energy Transfer Partners and Sunoco and have now officially started down the road of creating the best retail company in America. We look forward to traveling that road with you. In the past few months there has been a lot of inaccurate media noise. We have no intention of selling the business, and here’s why: Sunoco is one of the strongest brands in America. Sunoco means performance and reliability and Sunoco’s racing partnerships as the Official Fuel of NASCAR demonstrates this every week more powerfully than any other brand can and those partnerships are set to last for years to come. Sunoco is strong and stable. Sunoco is committed to being an excellent business partner that has delivered outstanding financial results with a high degree of consistency over the long term. This performance provides a great platform for continued growth. We intend to continue to do that to grow a bigger and better Sunoco branded network with every passing year.”

Countywide Petroleum Company wants its current dealers and prospective customers to know that due to a regional pipeline project, the Sunoco Youngstown Terminal is scheduled to shut down by the end of January 2013. There are no plans to convert this terminal to a natural gas facility. At the conclusion of the Allegheny Pipeline project in the later part of 2014, the Youngstown Terminal will open again as a gasoline terminal serving our branded customers. Sunoco’s supply department has adjusted supply to meet demand by adding access and inventory at the terminals in Aurora, Akron and Cleveland.

2013 Spring Newsletter, Pump Newsletter

A Brand Means a Commitment to the Community

December 28, 2015 Countywide2015

In different ways, BP, Valero and Sunoco all demonstrate good will by community involvement. When you brand your station, you echo these commendable sentiments. Confirming their commitment to the community, here are just a few of the recent charitable endeavors in which Countywide Petroleum Company took the lead.

Countywide was a principal sponsor of “Teal Ribbon Comedy,” an Ovarian Cancer Research Benefit starring Billy Gardell of the hit show “Mike and Molly,” to support the Magee-Womens Research Institute in their goal to find a cure for Ovarian Cancer. Countywide Petroleum tried to do their part to help fight this dreaded disease.

Countywide Petroleum also supported “Hearts for the Hungry,” a relief effort to feed and care for starving children in Haiti. With food, medical care and educational services, this charity offers opportunities to the children of a nation that has many difficulties, but endless possibilities. The main goal of this worthy charity is to provide these children with hope and courage for the future

Countywide also provided funding for the “Holy Family Dining Project,” to benefit a Pittsburgh Institute that incorporates Residential Programs; Family Counseling, Substance Abuse Services; Specialized Schools; Mental Health Counseling; Youth Workforce Development; a Parent-Child Literacy Program; a Nutrition Program and Energy Assistance Programs. Holy Family Institute takes care of children who are alone in this world, and who need a helping hand. Through its own efforts and others, including BP and Valero, Countywide Petroleum built a beautiful dining facility to brighten the lives of these children, and the staff who care for them.

Brand your station and take a lively helpful role in your community. Countywide Petroleum Company proudly chooses to take a dynamic constructive role in the world in which we live.

Branded distributor for BP, Citgo, Clark, Exxon, Marathon, Sunoco and Valero.